TITAS 2010 Trend Area Press Release

     After experiencing the global economical rebuilding and natural environment prone to sudden changes, we are propelled to move forward.  In the advent of daily advancement in technology, the chaos derived from reality blending in with the world of virtual reality in addition to complex and diversity presented by merchandise selection, all of these stir up the yearnings deep down inside the minds of people, to pursue the freedom and liberation for both the mind and spirit. The overall atmosphere for this season rests upon the courage of dreaming as well as the inventiveness rich in rigorousness. Human mind is not only focusing on the natural environment changes under incessant evolvement of science and technology, but also emphasize and in awe of the rich cultures from our predecessors.  In addition, respecting the mystics contained in great nature as well as the rich culture, basing upon the romantic sensibility, it boldly dances out in a rhythm paced by brand new appearance for the plays that life decorates with, amid the displaying of new spirit and pulses of life of living.

the colors

    The coloring atmosphere for this season starts from the human spirit and the mind behind it. It will elegantly display the changes of beauty. And all of these are performed under the harsh reality surrounded with gentle spirits. The strength of rebirth is displayed through diversified, vibrant, brightly saturated coloring series. Fantasy of imagining the dream is demonstrated through romantic poetry. The insistent backlash from the natural environment is anchored at the key element, the coloring theme inspired by nature. Other than this, people still care about whether it is imbedded with cultural characteristics, ancient interest and charm extended from the people’s legacy as well as metallic coloring.

the fabrics

    Proactively facingChange, disturbance, the unknown and challenge

Environment, ecosystem, national consciousness and humanistic spirit serve as the guide behind the direction where people’s persistent efforts are aligned to. 

Material texture, the point of view in application and production process, become the platform for exchanges in faith

Imagination, renovation, ideal, practicality, personality and aesthetics

Restructured into the new expression for materials

Ù Magical Montage

Contradicting texture, use of color contrast, diversified source materials, colorful patterns and multilayered post-processing

Energy accumulated from youth and emotion, frozen, display in explosive visuals

 

Ù Actual Utopia

High performance, valuing environmental protection, careful selection for materials, the appearance of pro-technology, neat and flexible shape

Supporting elegant and comfort engineering, investment, safe and bright future for the metropolitan

 

Ù Virtual Ritual

Experimental visual, without experiencing the feeling of touch, exotic combination of elements, rare theme of the pattern

Explosiveness from seeking for arts, abrupt succession, unique appearance out of the materials of the norm

 

Ù Wise Collection

Elegant appearance, ordered quality, delicate texture processing, outstanding reemergence of the classics

The literate understanding the tastes, transmitting, humanistic thoughts, the philosophy of relishing things